Joseph Needham and ‘Brand China’
Steve Bale lives in central Beijing and on the north Norfolk coast. He first travelled to China in 1988 and has been helping his clients build brands there since 1997. Many of Steve’s photographs and stories are on his website www.ChineseCurrents.com Mention ‘China’ and ‘science and technology’ in the same breath to someone, and what kind of response are you likely to get? These days, ‘innovative’, and ‘advanced’ are two of the words that might trip off the tongue. Quite a difference from, say, 20 years ago, when ‘copycat’, ‘laggard’, and perhaps lots of head-scratching may well have been […]